Protect Your Brand. Navigate and Neutralize Reputational Threats.
When a crisis hits—from a negative viral post to a PR disaster—you need an immediate, expertly executed strategy to protect your brand equity, minimize damage, and regain customer trust.
What We Solve: Crises are unexpected and require rapid, professional handling. You need a trusted partner who can stabilize the situation, control the narrative, and prevent short-term issues from causing long-term damage.
Crisis Protocol (Rapid Response):
Immediate Situation Assessment (1-Hour SLA): Quick evaluation of the platform, reach, and sentiment to classify the severity of the threat.
Internal Stakeholder Alignment: Working with your legal, PR, and executive teams to agree on a single, measured response and approved messaging.
Narrative Control: Deploying strategic, empathetic, and platform-appropriate responses to neutralize negative sentiment and redirect the conversation.
Post-Crisis Strategy: Implementing long-term listening tools and preventative measures to ensure the incident does not re-emerge and to restore positive brand perception.
Dark Post Mitigation: Using targeted paid ads to push positive content and drown out the negative narrative on user feeds.